Chroma sees strong growth post-pandemic, as number of therapists tops 100

After an uncertain start to 2021, Chroma, the UK’s leading creative arts therapies provider, is on target for its best year of growth since established in 2013.

Chroma delivers all three of the creative arts therapies across the UK either face-to-face or virtually, to those living with a brain injury, to adoptive families offering post-adoption support to enhance communication and strengthen bonds, and to children and young people with Autism.

Despite the Covid complications, referrals have continued to increase throughout 2021 and as a result, Chroma has just employed 10 therapists, all starting in January 2022, with the team expanding to over 100 therapists. In addition, Chroma is also investing in two new non-clinical roles within the operations and referrals team to build more capacity due to the increase in referrals.

Record growth has seen new partners sign up with Chroma in 2022 including The Harley Street Clinic (HCA), Watergate School in London, and in three new Voyage Care residential settings. In addition, Chroma continues to see growth in the medico-legal sector and residential sectors with partners such as Sue Ryder, Voyage Care and STEPS Rehabilitation extending contracts to deliver arts therapies services to help clients improve rehabilitation outcomes, increase motivation or help improve mental wellbeing.

Chroma’s OFSTED accreditation, as an Adoption Support Agency, has also helped it expand post-adoption support, a vital tool in helping children emotionally express themselves as well as help form bonds between parent and child.

Daniel Thomas, managing director at Chroma said, “These are exciting times at Chroma. Following a difficult 18 months, it is pleasing to see the business recover to pre-pandemic levels and in fact better our growth forecasts. Covid has had a major impact on the physical, mental and emotional wellbeing of people and there has been greater recognition of the value of the arts therapies, and music therapy, in particular, can have on improving rehab and welfare.

“Our team continues to grow from strength to strength, and we plan to build upon our success in 2022 by developing stronger partnerships within the medico-legal, healthcare and adoption support sectors.”